Cari Dienstman, M.S.
Content Marketing Manager & Website Strategist
With a decade of hands-on professional experience in digital marketing, I’ve honed my skills across a broad spectrum of areas, including search engine optimization, conversion rate optimization, website and content management, user experience design, and project management. My career has been dedicated to not just keeping up with the latest trends but setting them, ensuring that every project I tackle drives meaningful results and exceptional user experiences.
Proven Results
I have had the opportunity to lead several projects that have driven significant results. From increasing website traffic to exceeding organic revenue goals, check out highlights of my accomplishments below.
Improved
Website Traffic
Increased organic website traffic by over 100% within two months. Sessions went from ~60K sessions/month to ~125K sessions/month.
Exceeded
Revenue Goals
Closed Q3 2025 at 182% of the revenue goal YTD and achieved a 60% year-over-year increase in website revenue generated.
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Managed website launches
Oversaw a cross-functional team of web developers, designers, copywriters, IT specialists, and translators to launch five websites and two microsites, including three multilingual sites and an eCommerce site.
A+ Technical Performance
Managed the rebuild of a website, which increased the site's technical SEO score from a C rating to an A+ rating overnight.
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Improved Site-Wide Conversion Rate
Achieved a 36% YoY increase in website conversion rate, improving from 1.56% in Q3 2024 to 2.13% in Q3 2025.
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Established Brand Voice
Crafted a 23-page writing style guide used to advise employees and agency partners on how to write in the Quench style and voice.
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Cari has a rare combination of talent.
Her understanding of the everchanging digital landscape allows her to craft strategies that are effective. She brings her wit and creativity to her work. She’s dependable, energetic, and tenacious—all while being an absolute joy to work with.
Brooke E.
SVP Strategy & Growth
Pyx Health
Cari is everything you would want in an employee and coworker.
Not only is she incredibly detailed and meticulous with her work, she’s an absolute blast to be around and can make even the most mundane tasks feel fun and creative.
Melissa S.
Art Supervisor
TJP
Excellent fit for any collaborative environment.
I've had the privilege of working alongside Cari at Brandeis as part of the graduate program, and I can confidently say that she was one of the most driven and capable individuals I've partnered with at Brandeis.
Lead Product Designer
General Motors