Conversion Rate 
Optimization Tests

As the manager of culliganquench.com, I oversee our website experimentation, which we run through the Optimizely platform. The goal of these CRO projects is to improve the overall user experience of our website, drive more qualified leads, and increase recurring monthly revenue. My most successful experiment was an A/B/C PPC landing page test, which saw a 35.8% lift in lead conversions. See PPC LP Test v3 below for more details.