Industry Experience
Culligan Quench Website Migration
Led the successful migration and rebrand of a new WordPress website, migrating over 430 pages worth of content and driving a 72% lift in organic lead generation year-over-year.
Vero Brand Launch
Led the launch of a new luxury brand on quenchwater.com. New luxury branded pages generated over 300 leads and nearly $30K in recurring monthly revenue.
Conversion Rate Optimization
Ran website experiments, including A/B tests, multi-variant tests, and split testing, to improve overall website conversions and drive more leads, including a 35.8% lift in lead conversions on paid search landing page.
Waterlogic Website Merger
Merged two high-traffic websites into one, increasing organic lead generation by 75% from YoY and exceeding annual revenue goals by 117%.
Canada Website Launch
Led a team of web developers to successfully launch a 140-page bilingual website in both English and French. Once the new site was live, the performance score instantly went from a 65% to a 98%.
Copywriting Samples & SEO Projects
Wrote content for multi-channel marketing initiatives, including landing pages, blogs, social media posts, and email newsletters. Also crafted a 23-page writing style guide used to establish a brand voice and tone for Quench USA.